FREE RESOURCE for hustle commerce members
The Only Ecommerce Checklist That You Need. 100% FREE!
Trusted by 12,000+ ecommerce founders and growth teams.
Is this checklist for you?
Built for modern ecommerce stores. New or seasoned builders.
Whether you're launching your first store or optimizing an established brand, this checklist helps you make confident, data-informed changes without needing a full-time team.
Founders & solo operators
Quickly spot the 3–5 changes that will move the needle most without hiring an agency or spending weeks researching best practices.
Marketing & growth teams
Align your team around a shared, prioritized roadmap for CRO experiments, merchandising updates, and UX improvements.
Agencies & freelancers
Use the checklist as a repeatable audit framework to onboard new ecommerce clients and demonstrate quick wins in week one.
What's inside
A step-by-step audit across your store front.
Each section is organized by impact so you can grab the low-hanging fruit first and stack quick wins into meaningful revenue growth.
Foundation & Clarity
Products & Suppliers
Platform & Technical Details
Selling Basics
Trust, social proof, and risk reversal
Email capture and retention opportunities
And Much more...
Use it as a one-time audit or a recurring monthly health check to keep your store conversion-ready as you launch new campaigns and products.
Checklist sections at a glance
01 · Store foundations
Analytics, tracking, performance, and must-have pages.
02 · Your Ecommerce Model
Imagery, benefits, pricing, and persuasive storytelling.
03 · Pre-Launch Checklist
Friction removers, order bumps, and payment trust signals.
04 · Retention & follow-up
Email capture, lifecycle flows, and reactivation triggers.
05 · Optimization & Flow
Build and grow your customers and learn how to bring them back.
THIS IS JUST THE START!
Proven in the field
Why ecommerce operators keep this checklist bookmarked
We built this from hundreds of store reviews and experiments across the web. We wanted to give you some actionable and practical to help you journey through your first store or one-hundredth.
“The team at Hustle Commerce was great and I am looking forward to learning more about ecommerce and this guide is providing so much value.”
Julie Stinson· Star Valley, WY
“Never realized that creating my own store could be so rewarding. I knew nothing about the world of ecommerce and with this checklist, I have been able to learn and grow in ways I never thought possible.”
Alex Rivera · Madison, MS
“If you want to know ecommerce, start here. This is a game changer and the resources are awesome”
John Trinaman · Phoenix, AZ
A word from the founder of hustle commerce
Download Your Free Checklist
Enter your email and we'll send the checklist straight to your inbox, along with a short onboarding sequence showing you how to get the most value in 30 minutes.
Simple step by step guide to show you what and how to maximize your knowledge and understanding of the Ecommerce business you have always wanted to start. This is a no-fluff direct checklist to make sure you have the best tools at your fingertips to help you get started running your online store.
No matter if you are a first-timer or a seasoned ecommerce store builder, this list is sure to help you gain added value that only can come from someone who has their own stores and was just like you.
I started my first ecommerce store in 2010. Since then, I have been on a mission to help others learn from my mistakes. I never had anyone to guide me. I am here to help you fulfill your dreams of owning an ecommerce webstore. No one should have to go in alone and with this checklist, you can feel more confident than ever before.
- Lance
Founder of Hustle Commerce
Send me the checklist
Fill out the form below to receive the link to download.
Frequently asked questions
Still wondering if this is worth your inbox? Here are quick answers to the most common questions from ecommerce founders and teams.
Is the checklist really free?
Yes. The Free Ecommerce Checklist is 100% free. We created it as a front-door resource for ecommerce growth so you can experience the way we think about growth.
Who is this best suited for?
The checklist is designed for operators running ecommerce stores on Shopify, WooCommerce, BigCommerce, custom sites, and similar platforms. If you are e beginner, this is the guide for you.
How long does it take to complete the audit?
You can do a quick pass in 20–30 minutes to surface your biggest opportunities. A full deep-dive, especially if you're collaborating with a team, may take 60–90 minutes—but you'll walk away with key knowledge to get started.
Will this work if my store is already performing well?
Yes. High-performing teams use the checklist as a recurring QA tool before major campaigns, product launches, and seasonal spikes. Even optimized stores typically discover small leaks worth fixing.
What happens after I request the checklist?
You'll receive an email with the download link within a few minutes. Over the next week, we'll send you some more free downloads to ensure you are ready and on your way to ecommerce success.
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